Company: EcoFactor, Project FROG
Source: Greentech Media
Trend Spotting: 12 Greentech Startups to Watch in 2012
Each year, a handful of greentech companies become the talk of the town. Some engage in a competitive and oversubscribed fundraising round. Others announce a development partner that makes competitors take notice. Still others grow sales or flop in a make-or-break year.
What follows is a glance into a crystal ball, clouded by uncertainty and qualified by the sources of information — often interested parties — with visibility under the hood of 12 buzz-worthy greentech companies across the technology spectrum. (I deliberately left firms that will generate buzz via an IPO — e.g., Silver Spring Networksand Mascoma — off the list).
“The reality is that unless a company has opened the kimono and they are actively fundraising and you’ve had time to look at the numbers […], it is hard to really understand what is going on under the hood,” said Evan Lovell of Virgin Green Fund, mixing his metaphors.
Caveats aside, the prevailing view is that the LED market is set to take off in 2012.
“LEDs is one sector that I expect to grow dramatically in 2012 with or without any incentive-type programs by U.S. or foreign governments,” said Bilal Zuberi of General Catalyst Partners. “Technology is advancing rapidly, costs [are] coming down without companies going bankrupt, and the general public doesn’t seem to view it as some treehugger, fantasy-world tech.”
The first two firms to watch are therefore LED companies. The rest are from across the greentech spectrum, but include two rapidly growing companies from, to quote Zuberi, “the perennial favorite in end-of-year lists: water.”