Gazelle Predicts iPad to Bring RECOMMERCE Levels to New Heights
Date: 03/02/2011
Company: Gazelle
Source: PR Newswire
BOSTON, March 2, 2011 /PRNewswire/ — As Apple prepares to disrupt the tablet waters yet again and announce the highly anticipated iPad 2, Gazelle, the nation’s largest RECOMMERCE service, predicts that 5-10% of consumer upgrades will involve a trade-in of the first generation iPad. This would mark the highest percentage of participation in RECOMMERCE ever.
Consumers are growing more aware that their used electronics hold value, but today, still fewer than 1% of consumer electronics are considered for RECOMMERCE. Gazelle expects that economic factors will change things for iPad owners. The iPad 2 retail price starting at $499 combined with a trade-in offer up to $595 on gazelle.com makes it simple for consumers to upgrade smart and save hundreds of dollars off the retail price (or even cover the entire cost depending on the model).
“The dynamics of Apple’s iPad launch are perfect for RECOMMERCE,” said Israel Ganot, CEO, Gazelle. “Millions of first generation iPad owners will want to upgrade, and by trading in their used tablet they can upgrade for half the cost. And they will feel good knowing that their used iPad’s life will be extended through reuse.”