Hycrete: Keeping The Water Out
Date: 02/25/2010
Company: Hycrete
Source: Forbes
When he travels, David Rosenberg likes to take along chunks of concrete and an eyedropper full of water. He demonstrates to anyone who’s interested how water from the dropper seeps into one piece of concrete but rolls off the surface of the other. The difference, he says, is the product made by Hycrete, the Carlstadt, N.J. company he founded.
Hycrete sells an additive that makes concrete both waterproof and more environmentally friendly. The product eliminates the need for a petroleum-based membrane that encases concrete placed below the ground. The construction industry is typically averse to trying new products, but Hycrete has some nice selling points: reduced material costs and construction time, a patina of greenness and a prediction that it will keep rebars from rusting. The additive weakens concrete slightly, but the product still meets specifications.
Since Rosenberg started the company in 2005, Hycrete has made its way into 200 buildings, mostly in the U.S., including the new Nintendo headquarters, a building at the Amazon.com campus in Seattle and the Bill & Melinda Gates Foundation offices. “We remove the biggest pain of construction,” says Rosenberg, 37.
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