In the News

Making ‘re-commerce’ second nature

Date: 11/07/2011

Company: Gazelle

Source: The Boston Globe

While millions line up to buy Apple Inc.’s new iPhone 4S, Israel Ganot is shopping for old iPhone 4 and 3GS handsets. Ganot is chief executive and cofounder of Boston’s Second Rotation Inc., whose service lets owners of used electronic devices trade them in for cash. Gazelle then resells the devices – a process Ganot calls “re-commerce.’’ Boston Globe reporter Hiawatha Bray recently spoke with Ganot about the growing market for used gadgets.

Is the launch of a new iPhone a big deal at Gazelle?

The vision of Gazelle has always been about changing the way we consume electronics, the way we buy, the way we use it, the way we sell, the way we recycle. And the iPhone specifically and Apple products in general have always been a tremendous opportunity for us to get the word out about the concept of re-commerce.

You can buy the new device just like you buy a new car. You introduce the old device that is no longer of use to you into the secondary market, and extend the lifecycle of the product. It’s greener. It’s a more holistic way of consuming products, which is our vision.

Read full story at The Boston Globe

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