Company: Honest Buildings
Source: Commercial Observer
By Riggs Kubiak:
Mobile usage is exploding. Last year’s mobile data traffic was nearly 18 times the size of the entire global Internet in 2000 and by 2015, the mobile web is expected to eclipse the desktop Internet on a global scale.
Given this data, it’s no surprise that so many are latching on to mobile. What is puzzling is why so many real estate organizations are moving at a snail’s pace when it comes to capitalizing on this trend. However, there are several factors driving the evolution to mobile:
Real estate technology firms are leading the adoption of mobile in the industry. Companies like View the Space, HighTower, 42 Floors, CompStak, Field Lens (and of course, Honest Buildings), show us a more efficient way of getting business done. These companies (and other emerging businesses) understand the importance of applications, but also see great potential in capitalizing on the mobile web and potentially reaching more than 1.2 billion people.
Consider this: The mobile web is akin to the lobby of a building. If your lobby isn’t kept up-to-date, what kind of first impression are you giving tenants? Can you really expect your space to lease at market rate?
If you look at it from this perspective, it’s shocking that more companies have not optimized their web presence. Just as savvy professionals in commercial real estate know that a great lobby can support strong leasing activity, the industry must also recognize that mobile is the new gateway for company brands and positioning.