Company: Flywheel Software
Taxi app Flywheel has made another play to fend off competitors Uber and Lyft by creating a new line of the traditional yellow cab.
By launching a new fleet of cars branded “Flywheel,” the app company hopes to attract more passengers who may be leery of traditional yellow cabs and weary of the scandals Uber has kicked up. (San Francisco-based Uber in 2014 faced accusations of drivers raping and beating passengers, indictments from South Korean officials, exploiting hostage situations in Australia and the scandals of employees tracking riders or spying on journalists who were critical of them.)
Redwood City-based Flywheel, which makes an app for hailing city-authorized cab, announced Wednesday it will rebrand more than 300 of DeSoto cabs so they read “FlywheelTaxi.” Flywheel makes an app similar to Uber’s and Lyft’s, but the ride requests go to licensed taxi drivers who work for city fleets.
By the end of February, one in six taxis in San Francisco will be labeled FlywheelTaxi, the company said.