Company: Solar Universe
Acquisition Equips Solar Universe with the Ability to Reach Potential and Existing Customers in Multiple Ways to Drive Growth in New Franchise Markets
SAN FRANCISCO, Sep 05, 2013 (BUSINESS WIRE) — Solar Universe (www.solaruniverse.com), the leader in solar franchising, today announced it has acquired Gen110, one of the nation’s leading distributed electricity companies and a pioneer in direct sales. The acquisition will allow Solar Universe to utilize the powerful sales capabilities developed by Gen110 – providing a unique new, low cost way of acquiring customers without expensive marketing campaigns. As Solar Universe continues to evolve as an emerging player in the solar industry, the addition of Gen110 will give Solar Universe more opportunities to reach a wider range of customers with a cost-effective and proven method.
“Gen110 is a terrific complementary asset to our core business,” said Joe Bono, CEO and Founder of Solar Universe. “Our business has always been based on arming our franchises with the best customer acquisition tools. The addition of Gen110 allows us to develop new offices with great speed and lower cost than ever before.”