Gazelle (a service of Second Rotation)
Background
Gazelle, a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, more than 175,000 consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefiting from conveniences like free shipping and packaging. Gazelle is led by a group of successful entrepreneurs and consumer internet veterans from companies such as eBay, BuyerZone and Fairmarket.
Our Partnership
RockPort was impressed by the team and their passion for creating the destination site for consumers looking to trade in used electronics – a site that would in essence change consumer behavior in this huge market of electronic devices. We led the Series B round to help the Company scale their business model, successfully turn their gazelle website into the trusted brand in re-commerce, and build recommerce partnerships with major retailers.